{"id":86365,"date":"2018-09-05T06:00:00","date_gmt":"2018-09-05T11:00:00","guid":{"rendered":"https:\/\/www.texastribune.org\/2018\/09\/05\/texas-tribune-strategic-plan\/"},"modified":"2018-09-05T06:00:00","modified_gmt":"2018-09-05T11:00:00","slug":"texas-tribune-strategic-plan","status":"publish","type":"post","link":"https:\/\/www.texastribune.org\/2018\/09\/05\/texas-tribune-strategic-plan\/","title":{"rendered":"T-Squared: We spent months crafting a strategic plan for The Texas Tribune\u2019s future. Here’s why."},"content":{"rendered":"

It\u2019s dangerous to quote Winston Churchill<\/a> these days, but the great man once said, \u201cTo improve is to change.\u201d All of us at The Texas Tribune know this well. For the last year-plus, we\u2019ve been engaged in the most important collaborative exercise of our nine years in existence: an effort to craft a strategic plan<\/a> that lays out, in thoughtful detail, the changes that will make our civic-minded, public-spirited, mission-driven, nonpartisan, nonprofit news org even better than it already is \u2014 the steps we\u2019ll take to propel us forward from here to 2025 and beyond.<\/p>

Every single member of our staff, and many good souls in the extended Trib family, contributed time, toil and brain power to the finished product, which we publish today<\/a> so our readers, stakeholders, and friends and partners in the media ecosystem can see where all this hopefully leads. It\u2019s a long read, and (point of personal privilege) it\u2019s a good read. It identifies four key priorities on the road ahead \u2014 audience growth, membership conversion, technology investment and revenue generation \u2014 and enumerates precisely how we\u2019ll realize our ambitious vision. Already we’re making progress: I\u2019m pleased to tell you that the Trib is on track to have, according to every conceivable metric, its finest year ever, and our strategic planning process rightly gets partial credit.<\/p>

This is a complicated moment for our industry. Success is not guaranteed even to those who work the hardest and the smartest. Every day we and our colleagues across the country confront a new normal: public distrust and official condemnation, an expanded competitive set that blurs the line between real and fake news, a blindingly fast-changing tech landscape, and \u2014 most problematically \u2014 business model challenges that imperil even the best of the best. Not that it ever was, but in 2018, running in place is not an option. Doing the same thing over and over simply because it works, and especially if it only sort of works, is not a strategy. The only way forward is forward.<\/p>

We say in the introductory section of this plan that there is no better time to be doing this work. We might have added \u201cno more important.\u201d We also say there is no better place to do it than Texas. Can I get an amen? This wonderful, nutty, lovable, frustrating, original, beautiful state provides more than its share of opportunities for amazing storytelling and world-changing journalism. We pledge, now and for all time, to leverage those opportunities in a way that does justice to our beloved home.<\/p>

Every strategic plan is a subjective document. You may agree with our assumptions and conclusions, and you may not. Regardless, we hope you\u2019ll tell us what you think<\/a>. And if you have questions, join our editor-in-chief, Emily Ramshaw, and me for a Q&A in our Facebook group, This is Your Texas<\/a>, at 3:30 p.m. on Wednesday.<\/p>

Friends, frenemies, foes, first-timers: This is also your Texas Tribune. We\u2019re doing this for you. You\u2019ve gotten us here, and you\u2019ll get us to where we go next. Thanks. Onward to the future!<\/p>","protected":false},"excerpt":{"rendered":"

The visionary document charts out where we hope to be by 2025 and what it’ll take to get there. Dive deep on our journalism, audience, membership, technology and revenue plans, and tell us what you think.<\/p>\n","protected":false},"author":85,"featured_media":86366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-feature.php","format":"standard","meta":{"everlit_article_id":"","everlit_hide_embed":false,"everlit_embed_size":"","everlit_generation_settings":[],"_everlit_article_id":"","_everlit_hide_embed":false,"_everlit_embed_size":"","_everlit_generation_settings":[],"_everlit_content_hash":"","_everlit_metadata_hash":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_newspack_byline_active":true,"_newspack_byline":"By [Author id=85]Evan Smith[\/Author]","newspack_content_restriction_is_exempt":false,"_photon_skip_featured_image":false,"_photon_quality_featured_image":0,"manual_modified_date":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":true,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"_links_to":"","_links_to_target":""},"categories":[28],"tags":[],"newspack_spnsrs_tax":[],"tt_series":[],"coauthors":[124],"class_list":["post-86365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","entry"],"apple_news_notices":[],"yoast_head":"\nT-Squared: We spent months crafting a strategic plan for The Texas Tribune\u2019s future. 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